Why Generalist Agencies Fall Short for Recruiters
Many SEO agencies serve a broad range of industries. They might lack familiarity with the specific terminology, regulatory landscape, or hiring cycles of recruitment. Attempting to apply general SEO principles to a niche market like staffing can yield limited results. Recruitment SEO requires a deep understanding of job titles, sector-specific keywords, and the candidate search behaviour. A generalist agency may struggle to identify critical search terms or craft content that truly resonates with both candidates and hiring managers in Rugby's industries.

