01
Audience build
Account lists, job title matrices, lookalike audiences and intent signals. Built around your actual sales motion.
Service · LinkedIn, Google & Meta
Paid campaigns that bring in briefs and candidates, not impressions.
Account-based LinkedIn, Google search and Meta campaigns built for recruitment firms. Targeted at named accounts, candidate roles or whole sectors, with creative that doesn't read like an ad.
What this is
Paid acquisition, done properly.
Most paid spend in recruitment is wasted. Boosting posts, blanket targeting, generic creative that looks like every other ad in the feed.
We build paid programmes around named accounts and sharply defined audiences, with creative that earns attention before it earns the click.
Whether you are after client briefs, candidate applications or brand recall in a specific patch, the work starts with the audience and ends with the spend, not the other way around.
Why founders bring this to us
The brief is usually the same.
01
We have no idea what is working
Spend goes in, nothing measurable comes out. We rebuild your tracking and reporting from scratch.
02
Our creative looks like a job ad
Stock photo, gradient, CTA. Skipped in half a second. We design ads that hold up next to organic content.
03
Targeting is too broad
Casting wide is cheap and useless. We narrow to the accounts, titles or candidate cohorts that actually matter.
04
We need pipeline, not awareness
Branding-led campaigns with no conversion path waste budget. We design campaigns with a clear next step.
What you get
Deliverables, not retainers in disguise.
02
Creative production
Static, motion and short-form video built for each channel, refreshed monthly to fight ad fatigue.
03
Landing pages
Dedicated landing pages for each campaign, designed to convert at 5 to 10x your site average.
04
Campaign management
Daily monitoring, weekly optimisation, monthly creative refresh.
05
Tracking and attribution
Server-side tracking, GA4 events, CRM piping. You see what is actually working.
06
Monthly reporting
Plain English report on what we spent, what it produced and what we change next.
How it runs
A clear sequence, no surprises.
Every engagement runs through the same studio process. You always know where we are, what is coming next, and what we need from you.
- 01
Audit and audience
Week one we audit your current spend, tracking and audience and build the new programme architecture.
- 02
Creative sprint
Two weeks designing and writing the first round of ads and landing pages.
- 03
Soft launch and learn
First 30 days are a controlled test across audiences and creatives to find what is working.
- 04
Scale and refresh
Once we have winners, we scale spend and refresh creative monthly to keep performance healthy.
"Paid media is leverage. Without good creative and a clear offer, it is just spend."
RecruiterStudio · Paid POV
What good looks like
The outcomes we design for.
- Cost-per-lead you can actually defend in a board meeting
- A repeatable pipeline of briefs from named accounts
- Candidate applications at predictable cost per hire
- Ads your team is proud to share, not embarrassed by
- Clear attribution from first click to closed deal
Next step
Speak to our team.
Every engagement starts with a 20-minute call. We map the brief, the timeline and the right team, then come back with a clear proposal.
Book a callQuestions on paid acquisition
The honest answers.
What is a sensible monthly ad spend?+
For LinkedIn ABM, £4-15k per month is the sensible range. For candidate-side Meta or Google, £2-10k. We will recommend based on the goal, not the budget.
Can you work alongside our existing media buyer?+
Yes. We often own creative and strategy while an internal lead manages spend. Or we do it end to end.
What about TikTok or YouTube?+
Yes, when the audience and offer support it. We don't recommend channels for the sake of being there.
How fast can we launch?+
Three to four weeks from kickoff to first live campaign, including tracking, creative and landing pages.
Pair it with
Ready to ship paid acquisition that actually moves the brand?
Tell us about the firm. We will come back with a clear plan, timeline and proposal within 24 hours.