Sector · Technology & engineering

Marketing for the firms placing the people who build the internet.

Brand, web and content for tech recruiters. Built by a team that knows the difference between a platform engineer and an SRE, and writes for both.

Tech recruitment recruitment marketing
Why specialism matters

Generalist agencies miss the vocabulary.

Tech recruitment lives or dies on credibility. Engineers spot a generic agency website in seconds, and the founder-led firms winning the best mandates know it.

We build brand systems, websites and content engines that read like they were written by someone inside the category. No stock devs at laptops, no 'innovative solutions' copy, no recycled stack icons.

From early stage tech boutiques to global engineering search firms, we partner with the studios shaping how the best technologists choose where they work.

What we hear from tech recruitment founders

The brief is usually the same.

01

Our brand reads like a software product

Same blue gradient, same cropped headshots, same 'connecting talent with opportunity' headline. You need a brand that signals you are different before the first conversation.

02

Our content gets ignored by engineers

Posts written for HR don't land with the people you actually place. We write for the audience, not the buyer, and let credibility do the BD.

03

Our site converts BD, not talent

Most recruitment sites are pure pitch deck. Yours should win the consultant, the candidate and the client in three different visits.

04

We look the same as the next 200 firms

Positioning is the unfair advantage. We help you say something specific enough that the right people lean in and the wrong ones bounce.

What we ship

A studio tuned for tech recruitment.

01

Brand identity systems

Logo, type, motion, voice. A full system that holds up across LinkedIn, the pitch deck, the job ad and the office wall.

02

Recruitment websites

Conversion-built sites with live jobs, sector pages, consultant profiles, candidate flows and a CMS your team will actually use.

03

Founder-led content engines

A weekly rhythm of LinkedIn posts, long-form pieces and video that sound like the founder, not a ghostwriter.

04

Sector and capability microsites

Standalone pages for verticals like AI, infra, security or fintech engineering, ranking and converting independently.

05

Job ad templates and EVPs

Templated layouts so every consultant writes ads that read like the brand, not like a job board.

06

Paid acquisition

LinkedIn and Google campaigns targeted at hiring managers, founders and heads of engineering at named accounts.

The best technologists choose where they work the same way they choose their tools. Brand matters. Detail matters. Taste matters.

RecruiterStudio · Tech sector POV
Audiences we write for

Built for the people who actually do the hiring.

  • VP Engineering and CTOs at scale-ups
  • Founders hiring their first ten engineers
  • Heads of Talent at Series B to D companies
  • Platform, AI/ML and security leaders
  • Engineers evaluating their next move
Channels & cadence

Where the work lands.

LinkedIn

Founder content, consultant posts, sector commentary and recruiter-led thought pieces with a real point of view.

Long-form site content

Salary breakdowns, market maps, hiring playbooks and engineer interviews that earn search traffic over months.

Email and BD sequences

Sequences written for engineering leaders, not HR inboxes. Plain text, sharp angle, no fluff.

Events and IRL

Branded meetups, dinners and panels for engineering leaders in your patch.

Questions we get from tech recruitment firms

The honest answers.

Do you understand the difference between contingent, retained and embedded search?+

Yes. The team has sat on recruitment desks across all three models, and the work reflects it. Positioning, pricing pages and BD content are written with the commercial model in mind.

We are technical. Will the work feel technical enough?+

Yes. We strip out the generic 'innovation' language, work with your consultants on the technical vocabulary, and let engineers review copy before it ships.

Can you work with our in-house marketer?+

Often. We act as the senior studio, your in-house lead runs the day to day. Everything we build slots into the templates and systems they own.

How quickly can we see work?+

Subscription clients see something shipped every week. Brand and website projects run in two-week sprints with weekly walkthroughs.

Building a tech recruitment brand worth remembering?

Tell us about the firm. We will come back with a clear plan, timeline and flat price within 24 hours.