Recruitment SEO
Recruitment SEO that compounds, not campaigns that expire
We build SEO programmes for recruitment firms. Technical foundations, sector and location pages, content clusters, link earning, and a publishing rhythm that compounds.
What is recruitment SEO?
Recruitment SEO is the discipline of getting your firm in front of clients and candidates at the moment they search. It is different from general SEO because the keyword universe is hyper-specific (sector x role x location), the conversion paths are longer, and the buyer is sceptical of generic content. We build for both.
Our approach
Technical SEO first: server-rendered pages, clean schema, fast Core Web Vitals, structured internal linking. Then topical authority: a pillar per service, sector clusters, location clusters, an insights engine. Then off-page: digital PR, podcast appearances, partner content. Then iteration: monthly reporting, content refreshes, gap closures.
Programmatic SEO for recruitment
The same service repeated across sectors and locations is one of the highest-leverage plays in recruitment SEO. Recruitment web design for healthcare. Recruitment marketing in Manchester. Bullhorn integration partners. We build the template, the database, and the automation so the long tail compounds without becoming thin.
What we ship
Technical SEO audit
Crawl, schema, Core Web Vitals, internal linking, render audit.
Topical architecture
Pillar pages, sector clusters, location clusters, programmatic templates.
Content programme
Editorial calendar, briefs, drafting, optimisation, refresh.
Link earning
Digital PR, podcast appearances, partner content, founder positioning.
Local SEO
Local landing pages, Google Business Profile, citations.
Reporting
Monthly readout, GSC and GA4 dashboards, decisions queue.
Frequently asked questions
How long does recruitment SEO take to show results?+
Three to six months for the technical and on-page work to be reflected, six to twelve months for sustained organic growth, twelve to twenty-four months to compound. SEO is a long-cycle channel. Anyone promising faster is selling something else.
What does recruitment SEO cost?+
Most retainers sit between £3k and £15k per month depending on scope. Technical-only audits start lower. Full programmatic builds with content and link-earning sit at the upper end.
Do you do local SEO for recruiters?+
Yes. Location pages, Google Business Profile, local citations, and content tied to specific city or regional markets.
Can you help with link building?+
Yes. We focus on earned links: digital PR, podcast appearances, partner content, founder positioning. We do not buy links or run private blog networks.
Brief us on your next move.
A 30-minute call. No deck. We'll tell you what we'd do.
Book a consultation