Why Generic Agencies Miss the Mark for Recruiters
Many SEO agencies offer general services. However, recruitment is a specialist sector with unique demands. Generic agencies often lack an understanding of candidate journeys, client mandates, and the specific keywords that drive relevant traffic. They might not grasp the importance of sector-specific content, local search optimisation for areas like Plymouth, or the need for a robust ATS-integrated website. This can lead to wasted budget and ineffective campaigns that fail to deliver tangible value for recruitment firms.

