Why Generic Agencies Miss the Mark for Recruiters
Many generalist SEO agencies lack a deep understanding of the recruitment sector. They often apply generic strategies that do not account for candidate acquisition, client attraction, or the highly competitive nature of the industry. Recruitment firms require SEO that addresses nuanced search intent, such as 'jobs in Hereford' alongside specialist roles. A generic agency might overlook the critical need for distinct candidate and client journeys, or fail to understand the importance of job board integration and talent pool visibility. We build programmes with these specific requirements in mind, delivering more relevant and effective outcomes for recruitment firms.

