Why Generic Agencies Miss the Mark
Many generalist SEO agencies lack a deep understanding of the recruitment industry. They often use broad strategies that do not account for candidate journeys, client acquisition funnels, or the specific regulatory landscape. This can lead to wasted budget and ineffective campaigns. Recruitment SEO requires specialist knowledge of job aggregation sites, applicant tracking systems, and the precise language candidates and clients use in search queries. A generic agency might boost traffic, but it will likely be irrelevant traffic that does not convert into placements. Our focus is squarely on recruitment.

