Why General Agencies Overlook Recruitment Nuances
Many generalist marketing agencies lack specific experience in the recruitment sector. They may not understand the intricacies of job board SEO, candidate journey mapping, or client acquisition funnels specific to recruitment firms. This often leads to generic SEO strategies that yield limited results. Our focus is exclusively on recruitment, allowing us to build programmes that account for candidate behaviours, client demands, and specific sector terminology that affects search visibility in Durham and beyond.

