Why Generic Agencies Miss the Mark
Many generalist PPC agencies lack specific recruitment sector knowledge. They may apply broad strategies that do not account for the unique conversion goals of a recruitment firm. This can lead to wasted spend and suboptimal campaign performance. Recruitment PPC requires understanding candidate journeys, client acquisition cycles, and sector-specific terminology. A generic agency might struggle with keyword selection, ad copy, and audience targeting that resonates with both job seekers and hiring managers. Our specialisation means we speak your language and understand your objectives.

