Recruitment PPC
Recruitment PPC that buys briefs and candidates, not impressions
We run paid acquisition for recruitment firms. Google for intent, LinkedIn for executive and B2B, Meta for high-volume candidate. Tracked end-to-end.
What is recruitment PPC?
Paid acquisition designed for recruitment firms. Client-side campaigns (BD, briefs, retained mandates) usually live on Google and LinkedIn. Candidate-side campaigns (applications, talent pools) live on Google, LinkedIn, Meta and TikTok depending on the role. Both have to be tracked into your CRM.
Our approach
We start with the unit economics: what is a brief worth, what is a placement worth, what can you afford to spend per lead or per application. Then we build the funnel: landing page, form, CRM hook, nurture. Then we test channels and creative. Most recruitment PPC fails because the landing page and the CRM hook are missing, not because the ads are bad.
Channels we run
Google Search and Performance Max for high-intent client and candidate queries. LinkedIn Ads for executive search and B2B. Meta and TikTok for volume candidate. YouTube for employer brand and consideration. Programmatic for ABM.
What we ship
Account audit
Existing accounts, attribution, tracking, landing pages.
Funnel build
Landing pages, forms, CRM integration, nurture.
Campaign build
Account structure, audiences, creative, bidding.
Creative production
Static, video, motion. Both client and candidate facing.
Reporting
Cost per lead, cost per application, attribution, decisions queue.
Frequently asked questions
How much should we spend on recruitment PPC?+
For client-side BD on LinkedIn or Google, a meaningful pilot starts at around £3k of media per month. For candidate volume on Meta or TikTok, £2k of media will move the needle in most sectors. Agency fees are separate.
Does LinkedIn Ads work for executive search?+
Yes, when paired with a credible landing page and a real follow-up motion. Without those, it burns money.
Can you track from ad click to placement?+
Yes, if your CRM exposes the data. We have built tracking on Bullhorn, Vincere, JobAdder, Loxo and others.
Brief us on your next move.
A 30-minute call. No deck. We'll tell you what we'd do.
Book a consultation