Why Generic Agencies Miss the Mark for Recruiters
Many web design agencies offer a broad service, but lack specific understanding of the recruitment sector. They might understand general principles of design, but not the unique candidate journey or client acquisition models relevant to recruitment. This often results in websites that look good, but fail to convert. Generic sites might use uninspired stock imagery or lack the critical integration with applicant tracking systems and CRMs. They often do not consider the specific calls to action that drive application submissions or client enquiries within the recruitment context.

