The Shortcomings of Generalist Marketing Agencies
Generalist agencies often lack the nuanced understanding required for executive search. They may apply methodologies suited for broader consumer markets. This can result in content that lacks depth or brand messaging that feels inauthentic within the C-suite context. They might not appreciate the longer sales cycles or the importance of discreet communication inherent to executive placements. For Reading's executive search firms, this can mean wasted budget and a failure to build the necessary credibility. Our specialisation means we speak your language.

