Why Generic Web Agencies Miss the Mark for Recruiters
Traditional web design agencies often lack a deep understanding of the recruitment industry. They might build an aesthetically pleasing site but fail to grasp the operational requirements. These include applicant tracking system (ATS) integration, candidate journey optimisation, GDPR compliance, or the need for specialised content types. Generic agencies rarely comprehend the sales cycles or the competitive landscape relevant to Peterborough's recruitment market. This can result in a website that looks good but does not function as a powerful business tool, costing time, budget, and missed opportunities.

