The Shortcomings of Generic Branding Agencies
Many generalist branding agencies lack specific knowledge of the recruitment sector. They may deliver a visually appealing logo or a basic website. However, they often miss the nuances of recruiter needs. They might not understand the candidate journey or the client acquisition process. This can result in a brand that looks good but does not function effectively. A generic approach also fails to differentiate your agency within a specialised market like Milton Keynes' tech or logistics sectors. It needs to reflect your specific operational needs.

